PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENCIPTAAN PRODUK UMKM DI GAMPONG MEUDANG ARA KECAMATAN BLANG PIDIE KABUPATEN ACEH BARAT DAYA PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENCIPTAAN PRODUK UMKM DI GAMPONG MEUDANG ARA KECAMATAN BLANG PIDIE KABUPATEN ACEH BARAT DAYA

Abstract

The community empowerment program in Gampong Meudang Ara, Blang Pidie District, Southwest Aceh Regency was implemented by the KKN team from the Business Administration Department of the Pelita Nusantara School of Administrative Sciences on October 21–November 20, 2024. This activity aims to encourage community economic empowerment through the creation of MSME products with sales value, especially dishwashing soap. The main target is PKK mothers who are given technical skills training, entrepreneurship, as well as digital provision and micro-business management to strengthen product marketing and competitiveness. The training was conducted at the Keuchik Gampong Meudang Ara office by utilizing local potential in the form of the availability of simple raw materials such as used cooking oil and household chemicals. Participants were trained directly in the production process, starting from mixing ingredients, adding aromas and colors, to product packaging. The results of the activity showed an increase in entrepreneurial skills and awareness. Several participants began to use social media to promote their products independently. Overall, this program succeeded in optimizing village potential and opening up new business opportunities based on local strengths. This training not only increased household income, but also strengthened the economic structure of families and communities. This initiative proves that developing MSME products based on local resources is an effective strategy in encouraging inclusive and sustainable economic growth at the village level.