PEMBERDAYAAN EKONOMI GAMPONG MELALUI PENGUATAN UMKM DAN INOVASI PRODUK SABUN PENCUCI PIRING DI DESA SEUNALOH KECAMATAN BLANGPIDIE KABUPATEN ACEH BARAT DAYA

Abstract

Thematic Community Service Program (KKN) is a form of community engagement aimed at applying academic knowledge in the field. The KKN program in Seunaloh Village, Blangpidie District, Aceh Barat Daya Regency focused on dishwashing liquid innovation from soap concentrate as a strategy to empower local MSMEs. Problems faced by partners included limited product innovation, conventional marketing, and low digital skills. The methods included observation, socialization, dishwashing liquid production training, packaging design assistance, and digital marketing training. The results showed the creation of a dishwashing liquid product with attractive packaging bearing the village's distinctive identity, improved community technical skills, and the establishment of a simple digital marketing platform. This program positively impacted the added value of MSME products and expanded their market reach. In conclusion, local potential-based product innovation can be an effective strategy for village economic empowerment..